Micebook Unveils Liverpool As Destination For Inaugural Ventures

micebook are thrilled to announce that the launch edition of their Ventures series will take place in Liverpool on 31 August to 2 September 2022.

Following a competitive UK tender, Liverpool emerged as the winning city of choice for this bold new approach to MICE sector trade events.

Led by MICE industry expert Chris McQue, Ventures is a new concept designed to challenge and disrupt old models of MICE industry shows and forums by focusing on shared experiences over transactional connections.

micebook Ventures has a mission to transform the world of business events as a Force for Good and is open to influential, purpose-driven sector leaders who share our vision of a new way. Through Education, Engagement and Experience, in the company of global experts, it will open the door to new models for optimism, responsible growth, and sustainable success.

McQue said: “In the history of our sector, this is the moment when values and change matter more than ever before. Ventures will not solve all the problems of the world in two days, but we’ll start the process away from CSR-thinking to a more systemic, Net Positive outlook through some unmissable experiences of the opportunities emerging from centres of excellence such as KQ Liverpool, to help us all Re-Build Better.

“We’re not trying to be the moral compass of an industry; the smart money is already on taking a little bit less while putting more back into a planet with finite resources, and delivering greater lifetime returns to investors with enlightened self-interest. KQ Liverpool, Novotel and Spaces at The Spine alongside Marketing Liverpool provide the perfect place at the perfect time for ventures2022 and I’m delighted to be bringing such a high-quality audience back to my old university city. Liverpool is back amongst the elite of Champions League destinations and MICE specialists need to understand what is going on in this extraordinary Northern Powerhouse.”

Spaces at The Spine is the new £55m headquarters of the Royal College of Physicians’ with panoramic views from the highest floors and through its innovative design, is one of the healthiest workspaces for mental and physical wellbeing in the UK. The 14-storey, 160,000 sq ft building is not only one of the first in the UK designed to achieve the WELL Standard Certification but also one of the most intelligent, showcasing best-in-class building connectivity.

Linked to The Spine building and opening early July 2022, Novotel Paddington Village has 221 bedrooms and apartments, a winter garden, generous reception foyer and atrium with multi-purpose conference and event facilities, bar, restaurant, executive lounge, fitness suite and meeting rooms.

Jennifer Jensen, Head of Business Tourism at Marketing Liverpool & Liverpool Convention Bureau commented: ‘We are delighted to collaborate with micebook to bring this inaugural event to LiverpoolRCP Spaces at The Spine is one of our newest and most sustainable and healthy venues offering an unparalleled experience for delegates in the heart of KQ Liverpool- a multi-million pound city regeneration project. We look forward to welcoming all attendees for what is sure to be a unique and memorable experience in Liverpool.’

Europe’s most courageous MICE professionals, corporate and agency leaders can register interest now at micebook.com/ventures/

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